Land Rover Logo History

Land Rover Logo

 

How has the Land Rover logo changed over the years, and is there any symbolism behind the classic green oval that’s recognized the world over? Find out with Land Rover Charleston, then find a new Land Rover for sale near Huntington and take home this stylish and capable luxury SUV.

Land Rover Logo Design Over Time

The Land Rover emblem has gone through four major stages in its design, from its first appearance in 1948 to changes in ownership and up through modern day:

  • 1948-1968 — Dark gray oval with a silver border and text. On opposite corners of the Land Rover lettering, the words “Solihull Warwickshire” and “England” indicated the original Rover Company headquarters, and the zigzags on either side of the Land Rover text ran through the letters and connected.
  • 1968-1978 — Black logo with silver text, with a bolder font. The “Solihull Warwickshire” and “England” text was removed, the oval shape became rounder, and the zigzag streak was separated into two pieces.
  • 1978-1986 — The green oval makes its first appearance, with a groovy gold border and text.
  • 1986-Present — The green oval remains the same, while the text and border have been changed to white to pop better against the deep green.

Meaning Behind the Land Rover Logo

Although the design of the Land Rover logo seems straightforward, many people have hinted at possible meanings behind the design in the absence of official statements on logo symbolism:

  • Logo Color — One theory on the green color of the logo is that it’s an homage to the official British Racing Green used for Britain in international motorsports. Another theory is that it represents nature, since Land Rover models are known for their ability to venture out into the wild and off the beaten path.
  • Oval Shape — An urban legend says that the oval shape was inspired by a tin of fish that logo designer Maurice Wilks was eating during the design process.
  • Zigzags — One theory on the meaning behind this small design element is that these little zigzags are an abstract representation of the Land Rover slogan “Above and Beyond.”

Is there a Range Rover logo? While the Land Rover Range Rover model does not have its own separate logo, every Range Rover has special lettering above the grille and below the rear window to indicate the model designation.

Learn More at Land Rover Charleston

Don’t hesitate to contact Land Rover Charleston if you have any questions about our Land Rover options and our genuine Land Rover accessories with the Land Rover logo on them to add even more style to your ride.


Explore Our Models

  • 2020 Land Rover Discovery Configurations

    The 2020 Land Rover Discovery is now available in authorized Land Rover dealerships everywhere, and this versatile and rugged luxury SUV can deliver the features and power you’re looking for, with four different configurations to choose from. Explore the Land Rover Discovery prices, trim levels, and features at Land Rover Charleston to find out which configuration to take…

  • How Much Does a Range Rover Velar Cost?

    What are the 2020 Land Rover Range Rover Velar price points? As the second-most affordable luxury SUV in the Range Rover family, this model is a great choice for fans of the Land Rover brand in Huntington and Parkersburg. Explore Range Rover Velar costs over the four offered trim levels, and find out which configuration…

  • 2020 Range Rover Evoque Gas Mileage

    The Range Rover Evoque has been redesigned for 2020 and this comes with more fuel efficiencies than ever. Explore the 2020 Range Rover Evoque fuel economy ratings below, then contact Land Rover Charleston near Parkersburg to learn more about the latest features on this compact luxury SUV or to schedule a test drive! New Inventory Contact Us…

Saved
Saved Vehicles ×

SAVED VEHICLES

You don't have any saved vehicles!

Look for this link on your favorites:

Save

Once you've saved some vehicles, you can view them here at any time.

Contact
Contact Us ×

(304) 746-0500

Call Now

5 Dudley Farms Lane • Charleston, WV 25309

Get Directions

Today's Hours:

Sales: Closed

Service: Closed

Land Rover Charleston

5 Dudley Farms Lane Charleston, WV

Phone: (304) 746-0500

http://maps.google.com/?q=7%20Dudley%20Farms%20Lane%2C%20Charleston%2C%20WV%2025309

Sales

Phone: (866) 635-1319

5 Dudley Farms Lane Charleston, WV

Service

Phone: (855) 288-5396

5 Dudley Farms Lane Charleston, WV
38.3260408 -81.7135297
[schema type="organization" orgtype="LocalBusiness" url="www.landrovercharleston.com" name="Land Rover Charleston" description="" street="5 Dudley Farms Lane" city="Charleston" state="WV" postalcode="25309" country="United States" email="j.carpenter@smithcars.com" phone="(304) 746-0500" logo="https://di-uploads-pod10.dealerinspire.com/landrovercharleston/uploads/2017/01/Open_Graph_LAND_ROVER_CHARLESTON.jpg"]
Land Rover Charleston
Land Rover Charleston
5 Dudley Farms Lane
Charleston, WV, 25309 United States
(304) 746-0500
https://di-uploads-pod10.dealerinspire.com/landrovercharleston/uploads/2017/01/Open_Graph_LAND_ROVER_CHARLESTON.jpg
Land Rover Charleston 38.3260408, -81.7135297.